Desi Galaxy

In response to Zee network’s desire to create their own sporting content by organizing Indian Cricket League, BCCI decided to organize their own Indian Premier League.

The King of Indian Film Industry Shahrukh Khan decided to sponsor Kolkatta’s team which has resulted into termendous media response for Indian Premier League. Soon Priety Zinta with her boyfriend Ness Wadia joined the league as sponsor of Mohali. Reliance Industries’ Mukesh Ambani is sponsoring Mumbai’s team with the highest bid of 111.9 Million US Dollars.

This was quite enough for creating magnificent market buzz and spark interest among cricket crazy Indians. But then there was a bidding by sponsors to select players for their teams. Chennai made a bid of 1,500,000 US Dollars for India’s star cricketer Mahinder Singh Dhoni. Australia’s Andrew Symonds is part of Hyderabad’s team with the bidding amount of 1,350,000 US Dollars. Irfan Pathan and Yuvraj singh will be playing for Priety Zinta’s Mohali Team.

The groups investing huge amounts in the league’s cricketing event surely recognize the event as a great opportunity for them. Not to mention that the higher stakes involved in the process mean great mind blowing battles between the teams.

Further more:

Wikipedia Indian Premier League
Official Website Indian Premier League