Desi Galaxy

Some days back, I talked about a post on Ramesh Jain’s blog. According to Ramesh, Vidhu Vinod Chopra told the audience at the UCLA Campus that he rewards people based on the success of the movie, rather than contracting them. He claimed that this results in allowing him to make movies at reasonable cost. And there are good actors who are willing to work under that model.

Who wouldn’t like to work under that model? Professionals, artists and every day workforce would love to work this way the problem is with the investors, enterprenuers and the big shots. They don’t want to share the monetory success.

Shabana Ansari at DNA has a story about this kind of entrepreneurship. She reports that the actor Rajnikanth is the highest paid actor in India. Rajnikanth has recieved Rs 16 crore as fixed payment for his acting and Rs 9 crore in revenue share.

Reportedly more and more Bollywood actors are following the trend started by the Tamil actor. Shahrukh Khan, Aamir Khan and Hrithik Roshan they all now want share in the success of the movies.

But why only limit this model to the actors? Why not include the music composers, choreographers, lyricists, writers, technicians, spot boys, and the chai walas who wander around the studios?

May be it sounds stupid, but this kind of revenue sharing strategy would make artists put their best into a product. This model not only encourages but it also assures the artists that they would get paid for their talent, the producers and distributors would’nt be the only ones enjoying the benefits of money coming along with the success.

And why limit this model of entrepreneurship to Bollywood only? I think it should be widely adapted and professionals should insist on revenue/ profit sharing.

Tags: Entrepreneurship, Entrepreneur, Business, Corporate, Rajnikanth